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Noticias y novedades de Assemble Corporation.
Gomi Mall UAE expands online and offline distribution across MENA
Gomi Mall UAE, the MENA headquarters based in Dubai and Ajman, is expanding both B2B wholesale and retail distribution of Korean skincare across the region, targeting over USD 5 million in second-half revenue.
Leer el original (se abre en una ventana nueva)Assemble to distribute Cell Fusion C and Derma Block across the Middle East and Latin America
Assemble signed supply agreements for CMS Lab’s Cell Fusion C and Derma Block brands covering the Middle East and Latin America. Distribution will centre on local medical and aesthetic channels, targeting KRW 5–7 billion in annual exports.
Leer el original (se abre en una ventana nueva)Cambodia entity in the works as the Southeast Asian footprint grows
Assemble is establishing a joint venture in Cambodia with Axia Partners. Building on operating experience accumulated in Vietnam, the plan positions Cambodia as the next strategic distribution base.
Leer el original (se abre en una ventana nueva)Assemble Corporation posts a second consecutive profitable year on 20% growth in 2025
Revenue grew roughly 20% year on year in 2025, delivering a second straight year of profit. The growth rate substantially outpaced Korea’s overall export growth over the same period, driven by the stabilisation of overseas operations anchored by the Vietnam subsidiary.
Leer el original (se abre en una ventana nueva)Vendor code secured with Cambodia’s NORM Pharmacy chain
The Vietnam subsidiary secured an official vendor code with NORM Pharmacy, Cambodia’s premium drugstore chain. Korean beauty products will now be supplied across its 110-plus stores nationwide and its online channels.
Leer el original (se abre en una ventana nueva)Gomi Live Center launches with 24/7 live commerce operations
The Vietnam subsidiary opened Gomi Live Center, a dedicated TikTok and Shopee live-commerce studio at its new Ho Chi Minh City office. Running around the clock all year, it turns live selling from one-off events into permanent infrastructure.
Leer el original (se abre en una ventana nueva)Goongbe and Nucare HiHi showcased at Mom & Baby Festival 2025
The Vietnam subsidiary joined Mom & Baby Festival 2025 in Ho Chi Minh City, Vietnam’s largest expo for expecting mothers and infants, an event drawing some 200 brands and over 10,000 visitors.
Leer el original (se abre en una ventana nueva)Skincare brand HOFN signs Vietnam distribution contract
Skincare brand HOFN signed an official distribution contract with Gomi Corporation Vietnam to enter the Vietnamese market, supported by integrated online and offline marketing.
Leer el original (se abre en una ventana nueva)Goongbe campaign with 10-million-follower influencer delivers standout results
A Goongbe social campaign with Vietnamese influencer Lê Thị Khánh Huyền reached 12 million views and an 8.3% engagement rate within a week — more than double the beauty industry average.
Leer el original (se abre en una ventana nueva)Supply contract signed with KidsPlaza, Vietnam’s top baby retail platform
The Vietnam subsidiary signed a supply contract with KidsPlaza, Vietnam’s leading baby retail platform with over 200 stores nationwide plus its own online mall, covering premium baby products and Korean beauty items.
Leer el original (se abre en una ventana nueva)Daesang Wellife’s ‘Mom’s Bath Recipe’ cleared for the Vietnamese market
The Vietnam subsidiary completed local regulatory registration for Mom’s Bath Recipe, Daesang Wellife’s premium body-care brand, establishing the legal basis for official sales in Vietnam.
Leer el original (se abre en una ventana nueva)Goongbe booth draws crowds as Vietbaby Hanoi 2025 wraps up
A dedicated Goongbe booth at Vietbaby Hanoi 2025 drew more than 6,000 visitors over four days at the I.C.E exhibition centre in Hanoi.
Leer el original (se abre en una ventana nueva)Joining Vietbaby Fair 2025 across Danang, Ho Chi Minh City and Hanoi
The Vietnam subsidiary is joining Vietbaby Fair 2025, Vietnam’s largest maternity and childcare exhibition, with an experiential Goongbe booth alongside buyer meetings and partner networking to widen distribution.
Leer el original (se abre en una ventana nueva)Official contract signed with Sungboon Editor for the Vietnamese market
Gomi Corporation Vietnam signed an official distribution contract with Korean beauty brand Sungboon Editor, backing its Vietnam entry with local distribution and digital marketing.
Leer el original (se abre en una ventana nueva)VELLA Cosmetics signs on for Vietnam market entry
The Vietnam subsidiary signed an official contract with skincare brand VELLA Cosmetics and completed product registration with Vietnamese health authorities.
Leer el original (se abre en una ventana nueva)Distribution and marketing contract for Nucare HiHi signed with Daesang Wellife
Gomi Corporation Vietnam signed a distribution and marketing contract with Daesang Wellife’s Vietnam office for Nucare HiHi, a children’s nutrition line featuring the Pinkfong Baby Shark IP.
Leer el original (se abre en una ventana nueva)Official Vietnam distribution contract signed with baby snack brand OOOA
Assemble signed an official Vietnam distribution contract with Korean baby nutrition snack brand OOOA, extending the infant category portfolio built on Goongbe’s success.
Leer el original (se abre en una ventana nueva)Assemble Corporation completes an experiential marketing campaign in Vietnam
An offline experience event for the baby skincare brand GOONGBE was held in Ho Chi Minh City. The format prioritised hands-on experience over conventional product promotion, with reach extended afterwards through a TikTok challenge featuring local influencers.
Leer el original (se abre en una ventana nueva)Vietnam export contract signed for organic baby snack brand Naeaiae
Assemble signed a Vietnam export contract for organic baby snack brand Naeaiae, built on the infant-category track record of its Vietnam subsidiary.
Leer el original (se abre en una ventana nueva)Strategic MOU signed with UAE’s Envision Medical LLC
Assemble signed a strategic MOU with Envision Medical, a UAE commerce company that will serve as the Middle East base handling payments, fulfilment and local marketing for Gomi Mall UAE.
Leer el original (se abre en una ventana nueva)Assemble Corporation reports a 13% operating margin for 2024
Operating profit and net income both turned positive in 2024. The result followed a restructuring of the business around profitability and cash flow rather than top-line expansion.
Leer el original (se abre en una ventana nueva)Assemble Corporation and Home&Mall Shopping to jointly operate Gomi Mall Vietnam
An agreement was signed with Home&Mall Shopping to jointly operate Gomi Mall in Vietnam. The partnership combines local e-commerce operating capability with product sourcing to widen the sales base in the Vietnamese market.
Leer el original (se abre en una ventana nueva)Middle East export agreement signed with Kyungnam Pharm
An agreement was signed to export Kyungnam Pharm’s collagen products to the Middle East, widening the Middle East lineup into the health supplement category.
Leer el original (se abre en una ventana nueva)K-beauty supply agreement signed with Skin Cupid (UK)
A product supply agreement was signed with Skin Cupid, a UK-based K-beauty specialist retailer, extending supply into European channels.
Leer el original (se abre en una ventana nueva)Distribution channels expand across Vietnam
Goongbe expanded across Vietnam’s major online platforms — Shopee, Lazada and GomiMall — alongside offline channels nationwide, improving brand accessibility for local consumers.
Leer el original (se abre en una ventana nueva)TikTok Shop operations service launched in Vietnam
A managed TikTok Shop operations business was launched in Vietnam, using livestreaming and affiliate networks to build a content-to-conversion sales structure.
Leer el original (se abre en una ventana nueva)Product supply agreement signed with MIXOON
A product supply agreement was signed with MIXOON, beginning supply into overseas sales channels.
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