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We Assemble Growth

Borders exist
only on maps

Wherever a product comes from, we build the path it sells on.
Product, content, fulfilment, data and the repeat purchase.

Partner with usSee what we do
17 countries
Direct sales across 4 regions
1,700+
Retail stores under official contract
2 years
Consecutive operating profit (2024–)
14.9bn KRW
H1 2026 revenue

Cross-border

Goods do not move
in one direction

We do not only build the route out of Korea.
As bases multiply, so do the routes between them.

  • Korea to Vietnam
  • Chile to Bolivia
  • Thailand to Korea
  • Korea to UAE
  • UAE to Pakistan

Routes already trading.

Why Assemble

Four walls no brand clears alone

A good product doesn't sell itself abroad.
Most brands stall at exactly the same four points.

  1. 01

    No local entity or base

    No entity, warehouse or staff to begin selling overseas — so nothing starts.

    Selling directly from bases in 17 countries

    In Vietnam we run our own fulfilment in Hanoi and Ho Chi Minh City; other regions are covered through local entities and partner networks. A brand begins selling without infrastructure of its own.

  2. 02

    Logistics and customs walls

    Export-import shipping, per-country licensing and customs each act as a separate barrier.

    Sourcing through customs, handled in-house

    Source → forward → license → clear customs, all under one roof. Nothing is left for the brand to figure out.

  3. 03

    No local sales network

    There is simply no route into pharmacy, retail, duty-free or e-commerce channels.

    1,700+ retail network

    Official contracts with leading local channels — Guardian, Hasaki, Norm Pharmacy and more — put products on real shelves.

  4. 04

    No data, no marketing capability

    Without knowing what sold where and why, the next decision is a guess.

    Data-driven operations

    We collect and analyse per-country sales, marketing and logistics data to run the business, and share it back in a form the brand can act on.

These are not solved one by one.
They are joined into a single structure.
A brand can start in any market without infrastructure of its own.

Commerce Ecosystem

Five stages,
one working structure

Brands stall abroad not because a stage is missing.
They stall because the stages never connect.
Assemble runs all five inside one organisation.

  1. 01

    Product

    We start from local demand. What sells at the origin does not simply sell at the destination.

  2. 02

    Content

    Demand is made in the local language, by local faces. In-house livestreams and creator networks run every day.

  3. 03

    Fulfilment

    We hold stock and run dispatch from our own logistics bases, with local carriers handling delivery.

  4. 04

    Data

    What sold, where and why, gathered in one place. It becomes the basis for the next decision.

  5. 05

    Retention

    One sale becomes a repeat purchase. This is where a brand begins to own something.

Offline

Retail · Pharmacy · Duty-free

We enter local distribution directly. Once a listing holds, volume moves steadily.

Online

Own mall · Marketplaces · Live commerce

We meet shoppers directly on our own mall and on local platforms. What we learn there decides what goes where next.

Global Network

17 countries, 4 regions

We operate the core bases ourselves.
Local partner networks layer on top to widen each market.

View network
  • S.E.A

    Southeast Asia

    Vietnam · Thailand · Philippines · Cambodia · Malaysia

    Anchored by our Vietnam subsidiary with own fulfilment in Hanoi and Ho Chi Minh City. Over 1,700 retail stores under contract, plus the number-one Norm Pharmacy channel in Cambodia.

  • MENA

    Middle East · North Africa

    UAE · Saudi Arabia · Qatar · Morocco · Egypt · Pakistan

    A local UAE entity anchors the region and brand certifications are registered for Saudi Arabia. Through pharmacy channels we now sell into Qatar, Morocco, Egypt and Pakistan.

  • East Asia

    East Asia

    Taiwan · Hong Kong

    B2B distribution channels secured, with phased entry into major health & beauty chains under way.

  • LATAM

    Latin America

    Argentina · Brazil · Chile · Paraguay

    We sell across Argentina, Brazil, Chile and Paraguay with local pharmacy and retail partners. Medical and bio categories are the differentiator in this region.

ASB Partner Center

Not an estimate.
A record.

Most distributors never share sales data.
Brands decide the next move without knowing where or why it sold.
We run orders, logistics and settlement on one system.
So the numbers we hand over are a record, not a reconstruction.

  • 01

    In one place

    Orders, stock, dispatch and settlement live in one system rather than separate books — so the figures reconcile at any cut-off date.

  • 02

    Down to country and channel

    What sold, how much, in which country and on which shelf — recorded at channel level, so decisions do not rest on a single total.

  • 03

    Opened as far as needed

    Sales, stock and settlement data a brand needs to decide, delivered as a regular report. Scope is set by the agreement.

Aerial view of export and import containers lined up in a port yard

Sell once and it is distribution. Make them buy again and it is an ecosystem.

We Assemble Growth

All it takes to begin
is the product

Assemble handles the rest.

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