Not pins on a map.
Teams already operating.

Where we established ourselves first, and where we remain deepest.

• Our Vietnam subsidiary anchors the region, with own fulfilment operated directly in Hanoi and Ho Chi Minh City.
• Over 1,700 retail stores under official contract.
• In Cambodia we hold the leading local pharmacy chain network.
• Owned mall, marketplaces and live commerce run side by side.

High barriers and limited official distribution mean that once you are in, the position defends itself.

• We cover the region through our collaboration with a local UAE entity.
• Multiple brands are licensed and registered for Saudi Arabia.
• Pharmacy is the core channel, with networks of several thousand outlets per country.
• We now sell into Qatar, Morocco, Egypt and Pakistan through these channels.

B2B distribution channels secured first, then phased entry into the large health & beauty chains.

• Phased entry into major health and beauty chains under way.
• B2B distribution secured first to build a volume base.
• Initial lineup built around proven K-brands.

We sell across the region's major markets on a base of local partner networks.

• We sell in Argentina, Brazil, Chile and Paraguay with local pharmacy and retail partners.
• Medical and bio categories are the differentiator in this region.
• Cross-border routes carry goods into neighbouring markets.
• We keep widening categories and channels into adjacent countries.